CMB

Unilever: Breeze 50th Anniversary

 

10.08.15

Challenge:
Use the laundry detergents 50th anniversary to rejuvenate the brand and create opportunities for customer appreciation.

Creative Strategy:
Use nostalgia and the rich heritage of brand efficacy to celebrate the occasion.

Creative Solution:
Using a multi-channel platform that included current media and new media ‘Keep the Stories, Not the Stains’ was created. Content became the centerpiece of a multi-platform strategy that leveraged existing media channels and also created new ones to ore customers touch-points on all levels, at all times, on any media of their choosing.
The advertising campaign for this included:

  • Videos highlighting various aspects of Breeze’s anniversary
  • Emotive print and digital posters
  • Social media activation and photo sharing competition
  • Digital promotions

 

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