CMB

STAG: Santana

 

10.08.15

Challenge:
As the official sponsor of the ‘I am Santana’ movie, STAG wanted to promote the upcoming release while maintaining the brand philosophy for offering the great entertainment moments. This led to the creation of ‘It’s a Man’s Word’ featuring the puppet sensation, Santana.

Creative Strategy:
Feature the lead actor, Santana, a local celebrity in a promotional series.

Creative Solution:
A series of shorts addressing local Trini words and phrases like ‘Look Ting’ and ‘Noice’ was created with Santana explaining what they meant in a comedic manner.

Key Results:
The Santana series of television commercials won “Best of Show” at the ADDY Awards in 2013.

It Did Have:

Look Ting:

Noice!

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