Increase real-world (man’s world) personal interactions with the brand.
Create a mobile man’s game.
Combining the best skills of football and pool, STAG Cueball was developed. An over-sized pool table, with balls, rigged on a truck, the game allowed players to climb aboard and play Cueball. The objective was for players kick the ball into the pockets. To participate gamers had to purchase three bottles of STAG beer.
Media included press, radio bulletins and a custom television commercial.
The STAG Cueball caravan visited rural and urban communities across the country and pushed the identity of the brand as innovative, outgoing and in touch with its drinkers.