Challenge:
Increase real-world (man’s world) personal interactions with the brand.
Creative Solution:
Create a mobile, interactive man cave.
The STAG Command Centre, a man cave on wheels, where interact with the brand with some of the best ‘mantertaiment’ a beer could bring. The custom-built trailer wheeled a transparent entertainment centre that immersed guest in glass-cased environment of fun-loving masculinity.
Media included: