CMB

STAG: Command Centre

 

10.08.15

Challenge:
Increase real-world (man’s world) personal interactions with the brand.

Creative Strategy:
Create a mobile, interactive man cave.

Creative Solution:
The STAG Command Centre, a man cave on wheels, where interact with the brand with some of the best ‘mantertaiment’ a beer could bring. The custom-built trailer wheeled a transparent entertainment centre that immersed guest in glass-cased environment of fun-loving masculinity.
Media included:

  • Press
  • Radio bulletins
  • Sales Promotions encouraging consumers to enter for a chance to win a ‘Man Cave’

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