STAG: This is How We



Maintain the brand positioning of “A Man’s Beer”.

Creative Solution:

Re-present a culture and standards of T&T manliness through the lens of the STAG brand.

The “This is How We…” campaign identified distinctive behaviours in the local vocabulary of male existence and expression and re-presented these in exaggerated but undistorted propositions. The campaign created and epitomised reality of a familiar masculinity.

Key Results:
The campaign was recognised by the Caribbean Advertising Federation (CAF) and won numerous ADDY awards.
This campaign helped to further concretise the relationship between STAG and cmb.

TVC 1:

TVC 2:


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