CMB

Malta Carib: Be Malta

 

21.04.15

Challenge:

Radical product repositioning, re-launch and rejuvenation of the brand.

Creative Strategy:

A distinctive modern campaign that speaks the language of the consumers and uses their channels of communication.

Creative Solution:

Combine the USP of Malta Carib, being the “Original” Malt Drink with the consumer’s desires for being true to yourself, authentic, passionate and ambitious. BE MALTA

Elements of the campaign included:

  • TVC
  • Radio
  • Press
  • OOH Signage
  • Social Media
  • POP Material e.g. poster, shelf divider, shelf talker, gondolas
  • Packaging re-brand

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