Make KFC’s Popcorn chicken a viable food option in the highly competitive seasonal market of T&T Carnival.
Weave KFC Popcorn Chicken into the cultural fabric of T&T Carnival.
The campaign engaged and explored the Soca art form, T&T’s culturally essential and indigenous Carnival music and dance. The campaign found expression in an original Soca soundtrack rhythm – the “Popcorn Riddim”; and a unique accompanying dance – the “Popstep”. This cultural intervention was conceptualised by the agency and realized by a team of musical experts and choreographers.
Two other leading Soca artistes used the “Riddim” for their original lyrics (non-advertising), extending the popularity of the campaign.
Over 100,000 Facebook impressions in the first week.