CMB

KFC: 40th Anniversary

 

10.03.15

Challenge:
It’s 40 years since Colonel Sanders came to Trinidad and Tobago and KFC wanted to celebrate four decades of being a dynamic and relevant brand in an evolving society.

Creative Strategy:
Illustrate the coexistence and hand-in-hand evolutions of KFC, T&T society and its citizens.

Creative Solution:
The campaign aligned and connected the life transitions of a single citizen with the growth of the country, and the evolution of the brand. We follow one man’s growth from his boyhood days, to becoming a father, and a grandfather. The three dynamic growth paths are interwoven to serve up a single and deliciously rewarding experience that is sincere and familiar.

Traditional media as well as a strong interactive presence on social media.

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