First Citizens: Greeting Ads



The Rundown:
Trinidad and Tobago is a country of many religions and ethnicities. We often refer to it as the world through a magnifying glass. For First Citizens, as the indigenous bank, it is of great importance to acknowledge the varied festivities and holidays through meaningful and thought out greeting advertisements.

Creative Solution:
cmb created a line of print ads that sought to deepen the connection between the bank and society by reinterpreting the brand colours in a broad range of contexts which simultaneously spoke to the bank’s confidence through cultural sensitivity and relevance to its diversity.



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