CMB

Dove: Beauty at Every Age

 

12.07.16

Challenge:

Change the way women perceive age and beauty

Creative Strategy:

Position DOVE as an agent and force of change that’s willing to break down existing stereotypes and taboos about beauty

Creative Solution:

Start the conversation and promote the message that beauty is at any age using well-known social influencers Kristy Ramnarine, Lisa Sargeant-Gonzales and Mel Gabriel from Trinidad Lookbook.

Elements of the campaign included:

  • Social Media Activations
  • Online Banners
  • Online Real-life Videos
  • Brand Ambassadors
  • Original Photo Series
  • Public Relations

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