CMB

Dove: Beauty at Every Age

 

12.07.16

Challenge:

Change the way women perceive age and beauty

 

Creative Solution:

Position DOVE as an agent and force of change that’s willing to break down existing stereotypes and taboos about beauty

Start the conversation and promote the message that beauty is at any age using well-known social influencers Kristy Ramnarine, Lisa Sargeant-Gonzales and Mel Gabriel from Trinidad Lookbook.

Elements of the campaign included:

  • Social Media Activations
  • Online Banners
  • Online Real-life Videos
  • Brand Ambassadors
  • Original Photo Series
  • Public Relations

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