CMB

CUNA Caribbean Insurance: For All People

 

17.03.14

Challenge:

Equate CUNA Caribbean Insurance with accessibility and reliability.

Creative Solution:

Present CUNA Caribbean Insurance as the brand for all people.

Showcase the brand as close to the people. Understanding their financial needs no matter what stage of life they’re in.

Elements of the campaign included:

  • TVC
  • Radio
  • Press
  • OOH Signage
  • Social Media
  • Online Banners
  • Revamped/Redesigned CUNA Caribbean Website
  • POP Material e.g. posters and leaflets
  • Public Relations

 

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