CMB

CUNA Caribbean Insurance: For All People

 

17.03.14

Challenge:

Equate CUNA Caribbean Insurance with accessibility and reliability.

Creative Strategy:

Present CUNA Caribbean Insurance as the brand for all people.

Creative Solution:

Showcase the brand as close to the people. Understanding their financial needs no matter what stage of life they’re in.

Elements of the campaign included:

  • TVC
  • Radio
  • Press
  • OOH Signage
  • Social Media
  • Online Banners
  • Revamped/Redesigned CUNA Caribbean Website
  • POP Material e.g. posters and leaflets
  • Public Relations

 

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