CMB

Bmobile: You Get More

 

10.08.15

Challenge:
Launch new value promotion composed of four key services: Voice, Data, SMS, International Calls to the youth market and achieve a specific marketing objective.

Creative Strategy:
Create a simple jingle-driven campaign that appeals to a teen audience.

Creative Solution:
‘You Get More…4, 3, 2, 1’.
The jingle fuelled a contemporary motion graphic animated TV commercial and a radio campaign that aired in youth-oriented stations and programming. Point-of-sale promotions also reflected the fun and interactive theme of the campaign.

Traditional media aimed at the target audience.
A touring promotion hosted by local celebrities also moved to various locations around the country.
Other elements of the campaign included a TVC, radio bulletins, OOH and content marketing.

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