Challenge:
Present bmobile as an essential partner of Divali celebration in T&T.
Creative Solution:
Plug into the popularity of the hit Hindi soap opera “Kasamh Se”.
cmb recruited speakers fluent in Hindi to re-voice and spoof scenes from the popular soap opera. Scripts tied in the benefits and availability of bmobile’s latest offerings.
TVC 1:
TVC 2:
The Rundown: Rebrand CUNA Caribbean Insurance and build awareness throughout the region.
The Rundown: Reintroduce Blue Band, Cookeen and Golden Ray “spreads” in the highly competitive market of spreads.
The Rundown: Create a narrative that portrays the uncertainty of income funds in a new light, where the first step in investment is an expression of adventure and bravery.
The Rundown: Illustrate the coexistence and hand-in-hand evolution of KFC, Trinidad and Tobago’s society and its citizens.
The Rundown: Encourage people to start preparing for retirement through the use of First Citizens’ bundled retirement product.
The Rundown: Re branding, re-positioning and re-introducing Malta Carib to a younger generation.
The Rundown: Create an Out-of-the-Box campaign that connects Trinidad and Tobago’s Carnival with KFC’s ‘Popcorn Chicken’ offering in the highly competitive seasonal market.
The Rundown: Convince a skeptical public of the benefits of hosting the 5th Summit of the Americas and create the public and private sector goodwill towards this prestigious and very expensive venture.
The Rundown: Work STAG – ‘A Man’s World’ into the Carnival arena.
The Rundown: Present bmobile as an essential partner of the Divali celebrations in Trinidad and Tobago.
The Rundown: Use the laundry detergents 50th anniversary to rejuvenate the brand and create opportunities for customer appreciation.
The Rundown: Celebrate Lifebuoy’s Global Handwashing Day 2014 in Trinidad and Tobago and increase brand awareness.
The Rundown: Promote the film while maintain STAG’s brand philosophy for offering the great entertainment moments.
The Rundown: Promote the bank while acknowledging the varied festivities and holidays in Trinidad and Tobago.
The Rundown: Develop a brand philosophy that empowers STAG and Channels a Man’s World to increase personal interactions with the brand.
The Rundown: Promote the healthy cooking benefits of Flora Margarine with the use of a trade promotion and activation.
The Rundown: Change the familiar perception that Mutual Fund investments are an option open only to a wealthier, business-savvy target audience.
The Rundown: Raise awareness to the possible occurrences of drinking and driving.
The Rundown: Re-present the culture and standards of Trinidad and Tobago’s manliness through the lens of the STAG brand.
The Rundown: Celebrate the 100th Anniversary of First Citizens and commemorate the 100 years of indigenous banking in Trinidad and Tobago.
More than just another media campaign, Dove’s social media campaign dared to highlight the inaccurate mindsets and change the way beauty and age are perceived.
Demonstrate how GTT’s Next Generation Technology helps people better connect to the things they love to do online.
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