CMB

Bmobile: Bollywood Divali Promotion

 

10.08.15

Challenge:
Present bmobile as an essential partner of Divali celebration in T&T.

Creative Strategy:
Plug into the popularity of the hit Hindi soap opera “Kasamh Se”,

Creative Solution:
cmb recruited speakers fluent in Hindi to re-voice and spoof scenes from the popular soap opera. Scripts tied in the benefits and availability of bmobile’s latest offerings.

 

TVC 1:

TVC 2:

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